According to GlobalStats, Apple, which is considered one of the leaders in the smartphone industry, continues to lead with a 28% global market share, ahead of Samsung and Xiaomi. Nevertheless, despite the fact that smartphones are currently the main source of revenue for the company and the heart of its current ecosystem, the American juggernaut could eventually stop producing them altogether.
Will Apple stop making iPhones?
According to an Apple analyst,
the iPhone could be phased out over the next ten years. This statement may seem
surprising, especially since the iPhone is one of Apple's most popular
products. Even so, this product played a key role in the company's rapid
development, transforming it from a small computer maker to one of the most
powerful technology companies in the world.
Indeed, the iPhone is a key
product for Apple, accounting for more than half of the company's overall
revenue year after year, according to Investopedia. Mac computers, on which the
company was founded, only make up about 10% of the market. The iPad, meanwhile,
accounts for less than 10% of the company's sales. The “Wearables, Home and
Accessories” category, which includes Apple Watch, AirPods, and Apple TV, for
example, accounts for about 10% of their total sales. Finally, the “Services”
category, which includes iCloud, Apple Music, Apple TV +, and other Apple
products, represents less than 20% of the company's sales.
Apple tries to replace iPhone with augmented reality (AR)
To put an end to the iPhone,
Apple would need a revolutionary development, which could happen soon.
If a majority of customers stop
buying iPhones, Apple could ditch the device, according to Kuo, who believes AR
will start replacing the iPhone in less than ten years. He said that currently
there are over one billion active iPhone users. If Apple's goal is to replace
iPhone with AR in ten years, then it is obvious that Apple will have sold at
least one billion AR devices by the end of the set period.
Apple CEO Tim Cook frequently
expresses his keen interest in AR and its future possibilities, although he
rarely details Apple's ambitions in this area. However, the RA appears less and
less certain. With the announcement of Meta and the Metaverse, as well as
increased investment in other tech companies, Apple's research in the area will
undoubtedly bear fruit.
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